YouTube is full of clutter, and you cannot just get away by posting sub-par content. You have to stand out with some really great content.
The key to drafting a good video is more than just high-resolution cameras and a great background. You need to check if you meet the below-mentioned criteria: Script in Advance You might be a skilled orator, and you might not be camera shy, and you might think you can wing it in front of the camera.
You need to plan and draft a script, read, re-read, and then rewrite it. All this will improve the tone of your script, and your users will be glued to your video- increasing your content watch time. The Right Setup What constitutes the right setup? Is it expensive? Absolutely, no. All you need is a mobile with a good quality camera, a simple, well-lit background, a tripod, and a microphone. You might need a few other things, but they are quite affordable as well, to be very honest.
Be You. But it is not at all cool to pretend to do so just to get YouTube subscribers. Fabricated content might work for some while, but the audience is smart enough to spot it when they observe the lack of genuineness developed over time. YouTubers like Logan Paul have lost a lot of subscribers this way. The users get bored or annoyed this way.
You can insert a catchy or funny section from the middle of the video and then introduce your channel. Trust me.
It works better this way. Do Not Be Repetitive One of the most prominent reasons why we all start losing interest in our favorite channels is the lack of uniqueness and repeated content format. One has to evolve and adapt according to the changing trends without losing their own creative touch. How do you ensure that the video reaches thousands of potential viewers out there? Various online tools like ahrefs, TubeBuddy, etc.
Also, keep your titles short. It fits better when appearing in suggested videos. Optimize Video Descriptions: Do not restrict the use of keywords in the title only.
Use them in the descriptions as well. Insert Meta Tags: Another way of getting keywords into the video is by using meta tags. Search for some popular videos in your niche and use the ones that you find the most relevant to your video.
Do not overdo or stuff it. Focus only on the most significant ones. So there are more chances of your videos appearing in the recommended section. Bring consistency and regularity with your videos.
Even some of the most popular content creators diminish their audience reach when they reduce their frequency of posting. Be active. Like, comment, subscribe, unsubscribe, etc. Tools like Socinator let you automate your YouTube actions and keep the social signals alive. But a majority of the time, they misinterpret a lot of words. You can use any speech recognition technology to transcribe the content and edit it. It becomes easier to insert the keywords this way.
And as we all know, keywords are crucial in reaching out to the users searching for similar content. Custom Thumbnails are more Catchy Your video thumbnail is essentially the cover for your video, just like a cover for any book, and it needs to be absolutely beyond engaging.
Customize your thumbnails with real pics from the video, and not with some vague photoshop. On the other hand, you get some extremely enticing thumbnails from creators like Grandpa Kitchen , Simply Nailogical , etc. This video talks about debunking hacks. The viewer might believe that you have more debunking videos and search for it on your channel.
They get a playlist of all the debunking videos and start binge-watching them. Now let us assume that this was a new visitor on your channel. Of course, they will. Video Playlists from Tasty This way, the viewer drowns into the pool of similar content from the same channel, and ultimately subscribes to it, even if they are interested in that particular playlist only.
Because you cannot reply to thousands of comments at once. When you keep your audience engaged with you, they become more loyal to your brand. Apart from liking and replying to the comments, ask your audience to follow you on social media. Put up stories, ask questions, hold giveaways, contests, etc. Organize QnA videos, make your own subreddit, and ask your audience to share memes over there. There are so many ways to keep your YouTube family engaged and make them feel like they belong to a community with mutual interests.
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